back in october, i groused about the demeaning heineken girl-as-beer-dispenser ads. (and this spring, someone brought one of those very kegs to my house for a party… it still sits, unused, on our small drink fridge - not because no one in the house likes heineken, but because it’s a bit much for two reasonably-responsible working adults to polish off in one sitting.)

so imagine my glee at reading the following snippet from the creative director of a bethesda-based ad agency:

Washington’s ad clients generally don’t have big bucks to blow like their New York brethren, Husak said.

He recalled a recent TV ad by a New York agency, a slickly produced bit in which a robotic woman is revealed to have a keg of beer inside her.

“They get away with that kind of un-conceptual tripe because the execution is so polished,” Husak said. “In D.C., no one has $700,000 to throw at a non-starter idea like that.”

“un-conceptual tripe” has a nice ring to it, i think.